Thomas Cook India launches ‘Holiday Sorted Hai’ TV campaign

thomas-cookThomas Cook (India) Ltd. has launched a TV Campaign (TVC) , #HolidaySortedHai. The campaign highlights the last-minute hassles travellers have to endure, and how having a one-stop solution offering end-to-end holiday services can be a boon, as per a release. The campaign will run this entire month in Hindi and English general entertainment, news, infotainment, and movie channels, and also at select PVR Cinemas across India. On the digital platform, Thomas Cook India is promoting the campaign through Hotstar during IPL match screenings, through YouTube, Twitter, and Facebook contests with contextual content.

The film opens with actor Anand Tiwari as a traveller, narrating his ordeals at various levels of planning and executing his holiday, right from booking the holiday package, air travel, applying for passport and visa, to buying forex.

Speaking about the campaign, Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd., said, “Thomas Cook India is one of the most trusted brands in India. Over the years, we have maintained the image of the brand through quality services and carefully crafted communication strategies that focus on making travel a painless experience. We believe that the speed and simplicity of our online platform and the convenience and reassuring comfort of our extensive offline network help us address travel customers’ needs across the spectrum.”

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Thomas Cook India launches Simply & Just for You Series

Thomas CookThomas Cook (India) Ltd has launched ‘Simply’ amd ‘Just for You’Series, focusing on impatient and value-seeker netizens to make international holiday planning and booking easy this travel season, stated a release. Right from air travel, transfers, accommodation and sightseeing, the Simply & Just for You Series will manage a holiday-goer’s checklist and ensure a convenient hassle-free trip, the company said in a release.

Both the Simply Series and Just For You Series are based on competitive pricing While the Simply Series is designed for individual travellers, Thomas Cook’s Just For You Series is aimed at India’s group travellers with the added services of a Thomas Cook Tour Manager.

The Just for You Series includes destinations such as Malaysia, USA, Egypt, South Africa, New Zealand & Turkey at a starting price of Rs 30,900. The Simply Series includes packages to destinations such as Malaysia, Thailand, Singapore, Mauritius, Dubai and Turkey at a starting price of Rs 29,000. The costs are per person on twin share basis.

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