Thomas Cook (India) Ltd. has launched a TV Campaign (TVC) , #HolidaySortedHai. The campaign highlights the last-minute hassles travellers have to endure, and how having a one-stop solution offering end-to-end holiday services can be a boon, as per a release. The campaign will run this entire month in Hindi and English general entertainment, news, infotainment, and movie channels, and also at select PVR Cinemas across India. On the digital platform, Thomas Cook India is promoting the campaign through Hotstar during IPL match screenings, through YouTube, Twitter, and Facebook contests with contextual content.
The film opens with actor Anand Tiwari as a traveller, narrating his ordeals at various levels of planning and executing his holiday, right from booking the holiday package, air travel, applying for passport and visa, to buying forex.
Speaking about the campaign, Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd., said, “Thomas Cook India is one of the most trusted brands in India. Over the years, we have maintained the image of the brand through quality services and carefully crafted communication strategies that focus on making travel a painless experience. We believe that the speed and simplicity of our online platform thomascook.in and the convenience and reassuring comfort of our extensive offline network help us address travel customers’ needs across the spectrum.”
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