PATA Annual Summit 2015 (#PAS2015) will be held at the Hong Zhu Shan Hotel in Leshan, Sichuan, China from April 23-26, 2015.
The Summit, generously hosted by the Leshan Municipal People’s Government, includes a one-day conference, the PATA Youth
Symposium, the PATA Executive Board and Committee meetings, and Annual General Meeting 2015.
New Dimensions of Heritage and Culture Tourism is the theme of this year’s PATA Annual Summit and will explore the
preservation of heritage and cultural sites and attractions, while promoting and attracting an increased amount of tourism
growth to a region.
Visitation to natural and cultural heritage destinations, including scenic landscapes, parks and ancient civilisation sites
is increasing year-on-year, with 26 locations added to the World Heritage List in 2014 alone, totalling over 1,000 natural
and cultural sites. With the increased amount of visitors to these areas, the challenge is balancing the preservation and
maintenance of the authentic and natural sites with the increased growth of tourism.
The programme will feature domestic and international speakers, on such topics as Preserving Heritage Sites, Social Media in
China, and “The Conscious Traveller”.
Leshan is a prefecture-level city located at the confluence of the Dadu and Min rivers in the Sichuan Province of China The
city is located on the south-western fringe of the Red Basin in southern Sichuan, about 120 km (75 miles) from Chengdu.
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The Pacific Asia Travel Association (PATA) has gathered together key industry thought leaders from around the world to share their insights and knowledge during the PATA Annual Summit 2015, hosted by the Leshan Municipal People’s Government. The conference will explore the challenge between increasing tourism growth and the appropriate management of heritage and cultural sites and attractions.
PATA CEO Mario Hardy said, “Leshan, with its rich culture and beautiful natural landscape, is the perfect setting to bring together such a diverse and exciting group of speakers who will share their thoughts on the responsible development of travel and tourism within the region. This is a great opportunity for members, non-members, media and partners to network, learn and discuss the challenges the industry will face with the rapid and vast growth of the tourism sector, especially in the Asia Pacific region.”
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The Tourism Industry Association New Zealand (TIA) and the Pacific Asia Travel Association (PATA) today signed a Memorandum of Understanding (MOU) that will focus on four main areas of co-operation: the sharing of information and insight support for collective policy and advocacy positions industry connectivity collaboration on mutual events.
The major dimension to the partnership will be the sharing of insight and information. Under the new agreement, PATA will provide TIA with access to its many insight reports that analyse trends in Asia and Pacific tourism, including the excellent aviation data it compiles.
In return TIA will provide PATA with relevant New Zealand reports and statistics to help PATA broaden its own insight base. Both organisations will then be able to co-brand this information and make it available to their members.
PATA CEO Mario Hardy says, “We are delighted to be working with Tourism Industry Association New Zealand and believe that this partnership will enable tourism professionals to gain comprehensive tourism insights enabling faster and smarter decisions. At PATA, we understand that in today’s environment having access to data and making analytic based decisions is essential in maintaining a competitive advantage.”
Travel and tourism industry organisations and individuals who have made outstanding contributions in successfully promoting the travel industry in the Asia Pacific region are encouraged to submit entries to the 2015 Pacific Asia Travel Association (PATA) Gold Awards until April 30. The Awards presentation will take place during the PATA Travel Mart on September 8, 2015 in Bangalore, India.
PATA Gold Awards 2015 will include three new categories in Marketing – Youth Travel, Adventure Travel, and Marketing Media – Mobile Travel Application.
Ms Maria Helena de Senna Fernandes, Director of the Macau Government Tourist Office (MGTO), said, “It is a great honour for Macau Government Tourist Office to be associated for the past 20 years with the prestigious PATA Gold Awards. We encourage organisations and individuals to share your best practices through this far-reaching PATA programme, to take this platform to inspire the Asia-Pacific region, and help to plant the seeds for a responsible and sustainable future for our travel and tourism industry.”
The PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 (AT&RTCM 2015) in Thimphu, Bhutan successfully ended on Friday, February 6, 2015, with the Honourable Prime Minister of Bhutan, His Excellency Lyonchhen Tshering Tobgay, announcing that Bhutan will become a member of the Pacific Asia Travel Association (PATA).
Organised by PATA and generously hosted by the Tourism Council of Bhutan, the three-day niche event, under the theme “Explore Beyond Tourism – Celebrate Happiness”, follows up on the success of AT&RTCM 2012 held in Paro, Bhutan, which was the first international travel trade event to be held in the country.