Korea Tourism conducts annual incentive roadshow for MICE travel

korea-tourismKorea Tourism Organisation (KTO) organised its annual incentive roadshow for MICE travel at the Trident Nariman Point hotel in Mumbai. Overall event was attended by more than 250 top MICE travel agents, event planners and corporate.

The roadshow began with a half day travel mart where 10 Korean exhibitors showcased their new products and offerings for the Indian audience. Amongst the exhibitors were two regional tourism boards namely Busan Tourism Organisation (BTO) and Jeju Convention & Visitors Bureau (JCVB). The DMC’s who participated in the roadshow were U.S. Travel, Jane Tour & DMC, Kim’s Travel Service, Bosuk Tour, Hana Tour, JBT Korea and music performance group ‘LIN’.

During the travel mart more than 100 travel agencies met all the suppliers and received new product information from the tourism boards. The platform gave a good opportunity to the agents to know more about Korea’s MICE offerings and they will be exploring the possibilities to send groups to Korea this season. The exhibitors were very pleased with the overall response they received from the Mumbai market.

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Korea ups India budget by 10%


Korea Tourism OrganizKorean-Tourism-Organizationation (KTO) has increased its stake in the India market with a 10 per cent increase in its budget this year over 2014. Speaking on the sidelines of its annual roadshow ‘Korea Incentive Night 2015’ that focused on MICE in Mumbai, Byungsun Lee, Director, Korea Tourism Organization, India, said, “We have increased our budget for India and will soon be doing a lot of trade and marketing activities.” Without divulging any figures, Lee said that a lot of activities for the trade have been planned including familiarisation trips starting May 2015. “We will conduct one trip for agents every quarter with 15 agents per group. We will also be going all out to conduct intensive training programs in key cities,” he added.

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