Kerala Tourism promotes ‘Visit Kerala’ campaign at ATM 2015


The Kerala Tourism stand at ongoing Arabian Travel Market (ATM) in Dubai has flora and fauna of the state, its backwaters, monsoon downpour, and the Ayurveda as its theme. T P Seetharam, Ambassador of India to the United Arab Emirates (UAE), inaugurated the 310 square metres India Pavilion at the fair. Seetharam visited the Kerala stand at the India Pavilion and interacted with the trade partners. The ATM is also serving as a venue for promotion of the ‘Visit Kerala’ campaign in the Middle East, based on monsoon, Ayurveda and greenery.

A delegation led by Kerala Tourism Director P I Sheik Pareeth and Ali Asgar Pasha, Managing Director, Kerala Tourism Development Corporation (KTDC), represented the state in four-day fair. The inaugural function saw a Kathakali performance by two artists from Kerala. “Considering tourist arrivals to Kerala from the Middle East, Saudi Arabia is the main market followed by the UAE, Oman and Kuwait,” said A P Anilkumar, Minister for Tourism, Kerala.

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Travel friendly QR code to help navigate Kerala better

Kerala-TourismKerala Tourism has introduced a travel friendly app to make it easier for visitors to gather information about their state. A quick respond (QR) code in the website will help you to get the exact information that you want about any destination in Kerala. The application can be downloaded in smartphones.
Kerala is the first state in India to has launched such a facility for tourists. Tourists will no longer require external help as through the QR Code, they will know how to get to a place and what to look out for.

The Kerala Tourism additional director (general) T.V. Anupama said that “Kerala Tourism has already established hundreds of QR coded sign boards across the state. The traveller can scan the QR code using a smartphone or a tab which has a QR code reader. The QR code will also be carried on tourism-related magazines and brochures”

“The traveller can select the radius of the location which he wishes to know about. The predetermined distance varies from 2 to 50 km,” she added.