Jet Asia Airways signs up for Travelport’s rich content and branding solution

Jet Asia Airways latest newsTravelport, a leading Travel Commerce Platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, announced a new agreement signed with Bangkok-based Jet Asia Airways for global distribution, utilizing its Rich Content and Branding solution.
Jet Asia becomes the latest airline to commit to Travelport Rich Content and Branding, a key component of the Travelport Travel Commerce Platform, which allows airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents. It is designed to enable partner airlines and other travel content providers to use more sophisticated retailing techniques in order to drive sales of both core fares as well as ancillaries and “optional extras” such as bags and lounge passes.

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