Coupon and discount marketing platform mydala has partnered with IRCTC (Indian Railway Catering and Tourism Corporation Ltd), to provide deals and offers to customers. The partnership will offers travellers and customers the ease of getting the best deals and offers while booking tickets on the IRCTC website, stated a release. As IRCTC’s preferred online deals partner, mydala will provide a host of deals and offers for a range of categories – food and beverages, beauty, health and wellness, tattoos and retail shopping through a co-branded website (www.mydala.irctc.co.in).
Speaking about the launch, Anisha Singh, Co-Founder & CEO, mydala, said, “We are delighted to associate with IRCTC as part of our larger strategy to innovate and provide new value propositions to the user. Consumers who visit IRCTC’s portal are usually looking at managing their train journey as well. We have the maximum reach in Tier-II and III cities, with a presence in 196 cities and our network will provide users with the option to do much more – get restaurant deals and lots more and get savings on the same.”
Read More: http://goo.gl/n7lBWI