Dubai welcomed a total of 13.2 million international overnight visitors in 2014, according to latest statistics released by Dubai’s Department of Tourism and Commerce Marketing (DTCM). This represents a year-on-year increase of 8.2 per cent, which is significantly higher than the global average of around 4.7 per cent. This figure was the headline statistic of the inaugural ‘Dubai Annual Visitor Report’ released at the Arabian Travel Mart (ATM) that opened on Monday at the Dubai International Convention & Exhibition Centre. Commenting on the results, His Highness Helal Saeed Almarri, Director General, DTCM, said that the report demonstrates Dubai’s broadening appeal as a tourism destination among multiple geographies and audience segments, highlighting both the success achieved to date and the opportunity for continual growth.
The ‘Dubai Annual Visitor Report’ is a collation of key tourism metrics, trends and insights that provide background into why Dubai continues to rise through the ranks of most-visited global tourism destinations.
Dubai’s Department of Tourism and Commerce Marketing (DTCM) is using this year’s edition of Arabian Travel Market (ATM), to showcase why the Dubai’s breadth of offer and its appeal to a diverse range of audiences continues to drive the growth of tourism numbers to the Emirate, stated a release. The four-day event commenced yesterday. The Dubai stand at ATM portrays different ways to experience the city through a series of content and on-stand activations, stated a release. Present on the stand are more than 100 of the destination’s tourism industry stakeholders, from governmental partners to hotels, tour operators and destination companies. Particular focuses include the cultural heritage of Dubai, family attractions and the city’s year-round calendar of events.
During the event, DTCM will also be releasing its inaugural Annual Visitor Report, a collation of key tourism metrics, trends and insights that provide background into why Dubai continues to rise through the ranks of most-visited global tourism destinations.
Visitors to the stand will be able to experience the extraordinary views of Dubai offered by Dubai 360, the online interactive tour of the city launched in January this year. Immersive ocular technology will enable visitors to virtually discover Dubai from above, and then dive into the city via hundreds of pieces of panoramic video and photo content.
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