Travelport and Korean low cost carrier, Jeju Air have jointly announced their first-ever global content, merchandising, and marketing agreement. The new multi-year agreement will enable Travelport-connected travel agents worldwide to search and book Jeju Air’s services via Travelport’s Travel Commerce Platform, including web fares and group fares. The content is already live and bookable for users of Galileo and will be extended to Worldspan-connected agents over the coming months, as per a release.
Jeju Air will also leverage Travelport’s range of Partner Marketing Solutions, which allow airlines to promote messages to travel agents during the log-on and booking process – including Travelport Headlines, Sign-On Messages and Sponsored Flights – to increase brand awareness and grow their bookings on a global scale.
With this agreement, Jeju Air also becomes the latest airline to sign up for Travelport’s Rich Content and Branding technology, a component of its merchandising solutions. More than 100 airlines have already signed-on for the technology, which enable carriers to more effectively control how their flights and ancillaries are visually presented and described on travel agency screens, in a similar way to the airline’s own website experience.
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