Dubai welcomed a total of 13.2 million international overnight visitors in 2014, according to latest statistics released by Dubai’s Department of Tourism and Commerce Marketing (DTCM). This represents a year-on-year increase of 8.2 per cent, which is significantly higher than the global average of around 4.7 per cent. This figure was the headline statistic of the inaugural ‘Dubai Annual Visitor Report’ released at the Arabian Travel Mart (ATM) that opened on Monday at the Dubai International Convention & Exhibition Centre. Commenting on the results, His Highness Helal Saeed Almarri, Director General, DTCM, said that the report demonstrates Dubai’s broadening appeal as a tourism destination among multiple geographies and audience segments, highlighting both the success achieved to date and the opportunity for continual growth.
The ‘Dubai Annual Visitor Report’ is a collation of key tourism metrics, trends and insights that provide background into why Dubai continues to rise through the ranks of most-visited global tourism destinations.